Royal Internship Advice
Last weekend I was fortunate enough to attend the PRSSA 2010 National Conference in Washington, D.C. for a weekend of guest speakers, professional development, networking and chapter development. One of the sessions offered was titled, “Everything Internships – With the Intern Queen.” While the blurb in the conference program about career preparation and internship advice [...]
Athletes in Advertising
“Marketing and psychology are closely related. If psychology is the systematic study of human behavior, then marketing is the systematic study of human behavior in the marketplace.” It’s known as the “halo effect”, and we see it everywhere, everyday. It’s seen on actors and actresses, pop artists and rappers, and now on athletes. The “halo effect” is [...]
It’s a Battle Out There — Are You Ready for the War?
Whether you are graduating in the next few months, or even a couple of years, it’s never too late to prepare for the challenges of the real world. Finding a job is like entering a war zone -fierce competitors and intimidating employers are just waiting for you to cross the line. But by planning properly, [...]
How to Survive JMS 494: Media, Law and Ethics
Dear JMS students, For those of you who have not taken 494 yet, I want to assure you that it is passable – despite what you may hear from past students. To ease your minds, I want to share a few 494 secrets that I have acquired so far this semester. Kruming usually gives two or [...]
Cause Marketing: Partnering For People & Promises
On March 10, I had the opportunity to volunteer for the 12th Annual Cause Conference hosted by San Diego’s chapter of the American Marketing Association. The conference consisted of over 20 speakers, including both keynote and breakout sessions. With about 200 attendees, the AMA Cause Conference is the largest cause partnership conference on the West [...]
My Most Embarrassing Interview
For any student hoping to make it in the real world, he or she will have to go through the process of interviewing for an internship or job. The trick to every interview is standing out to a potential employer as someone he or she would want to work with. Some students use witty anecdotes [...]
The Art of the Resume
One thing I love about going to school in San Diego is its sunset. The high doses of school-inflicted stress are enough to drive anyone mad. Luckily, I am blessed with a tranquil skyline paired with foaming ocean waves. I can sit for hours watching that sun dip below into nightfall. What’s even better is [...]
Maintaining Your Values in Leadership
This past weekend I attended the Leadership Summit hosted by San Diego State University’s Student Life and Leadership. Truthfully, the Summit was not what I was expecting. SDSU faculty and staff members were presenting the sessions. Although I wanted to hear presentations from people I had never heard from, I was still excited to see [...]
Myspace, Facebook and Twitter, Oh My!
There seems to be some resistance when it comes to jumping from one popular social networking site to another. Myspace was one of the first to revolutionize social media and now Facebook. Is Twitter the next big thing the public should be jumping online for? As of right now, I am in opposition of tweeting, [...]
How Can You Advertise Yourself in 30 Seconds?
Communication is key in any career. If you haven’t already, you will soon be thrown into business socials, work lunches, or casual get-togethers that mean more than just “hanging out” and “having fun”. While these things do matter, every move you make and thing you say will matter even more, to those you meet. So [...]
