GSP Crosses Borders

March 16, 2014 by

The ever-changing labels society comes up with to identify certain groups of individuals are always up for discussion. New words replace old ones and political correctness applies to everything. This is how it should be because that’s the beauty of the English language; all words and their meaning are subject to change. However, when it [...]

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JC Penney’s Tweeting With Mittens – Dazzling or Daft?

February 21, 2014 by

People are sometimes quick to criticize and with social media, it’s never been easier. During the Super Bowl, J.C. Penney took to Twitter to promote its Team USA mittens by misspelling tweets and then later apologizing by saying the company was “Tweeting with mittens on.” Since this campaign took place, public relations professionals have been [...]

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More about the 2013 PRSSA National Conference

January 10, 2014 by

A few of our members attended the 2013 PRSSA National Conference in Philadelphia, Penn. and all agreed it was a rewarding experience. Here’s what they have to say: By: Stella Shin, @ChorongShin When Bey-Ling Sha, interim director for the School of Journalism & Media Studies at San Diego State University, brought her son, Mark, to the [...]

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Our President’s Experience from PRSSA 2013 National Conference

November 14, 2013 by

PRSSA National Conference 2013 in Philadelphia was definitely a major eye-opener for all attendees. The conference consisted of every kind of PR agency you could think of from fashion to corporate PR. PRSSA National Conference is a four day conference consisting of networking and skill-building opportunities. The amount of growth I notice in myself and [...]

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Public Relations: Is it for you?

March 5, 2013 by

With the countless career options offered today, what makes public relations different from the rest? From the moment I learned the basics of public relations, I knew that it is the right field for me. But now the question is, is public relations right for you? Some qualities of public relations professionals: Curiosity to learn [...]

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The Blogosphere is Ready for You

November 20, 2012 by

PR college students are compatible to athletes. Our resumes are our stats. How many internships have you had? How many followers do you have on Twitter? How many connections do you have on Linkedin? It’s all about the numbers. Blogging is an easy, fun and free resource to up your stats and get hired. Blogs [...]

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Utilizing Social Media in a Positive, Professional Way

November 20, 2012 by

Times have changed. Media transparency in accordance with the public is at its highest because of the onslaught of social media platforms like Twitter, Facebook and LinkedIn. These platforms are used for more than just finding friends, but can be vital tools for connecting with future employers and building a personal brand. With Twitter: Be [...]

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The Must-Know Rules of PR

October 31, 2012 by

On Oct. 24, 2012, PRSSA SDSU hosted Emily Aschbrenner, a team member from the fabulous Elle Communications public relations firm. During her presentation, she shared some of the difficult realities every public relations professional will face at some point in his or her career, which was beneficial to chapter members. We all know that being a [...]

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Tips to Land Your Dream PR Job

October 24, 2012 by

Nervous about an upcoming interview? Don’t be. With these helpful tips you can be sure to stand out from your competition and land your dream PR job: Research: Do your homework! I cannot emphasize this enough. It’s common sense to browse through the company’s website and be aware of its clients, but to take it [...]

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Grammar, Spelling and Punctuation! Oh My!

October 9, 2012 by

I have to admit, when I declared my major as public relations, I honestly did not know if I could pull off the infamous (for lack of a better term) grammar, spelling and punctuation test, which is otherwise known as the GSP. The atmosphere that the test creates is a nervous and worried one. According [...]

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