GSP Crosses Borders

March 16, 2014 by

The ever-changing labels society comes up with to identify certain groups of individuals are always up for discussion. New words replace old ones and political correctness applies to everything. This is how it should be because that’s the beauty of the English language; all words and their meaning are subject to change. However, when it […]


JC Penney’s Tweeting With Mittens – Dazzling or Daft?

February 21, 2014 by

People are sometimes quick to criticize and with social media, it’s never been easier. During the Super Bowl, J.C. Penney took to Twitter to promote its Team USA mittens by misspelling tweets and then later apologizing by saying the company was “Tweeting with mittens on.” Since this campaign took place, public relations professionals have been […]


More about the 2013 PRSSA National Conference

January 10, 2014 by

A few of our members attended the 2013 PRSSA National Conference in Philadelphia, Penn. and all agreed it was a rewarding experience. Here’s what they have to say: By: Stella Shin, @ChorongShin When Bey-Ling Sha, interim director for the School of Journalism & Media Studies at San Diego State University, brought her son, Mark, to the […]


Our President’s Experience from PRSSA 2013 National Conference

November 14, 2013 by

PRSSA National Conference 2013 in Philadelphia was definitely a major eye-opener for all attendees. The conference consisted of every kind of PR agency you could think of from fashion to corporate PR. PRSSA National Conference is a four day conference consisting of networking and skill-building opportunities. The amount of growth I notice in myself and […]


Public Relations: Is it for you?

March 5, 2013 by

With the countless career options offered today, what makes public relations different from the rest? From the moment I learned the basics of public relations, I knew that it is the right field for me. But now the question is, is public relations right for you? Some qualities of public relations professionals: Curiosity to learn […]

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