Starbucks Frappuccino® Requests Student Contributions to a National PR Campaign
A Message from PRSSA National PRSSA Members: Starbucks wants your help building awareness among college the community for the new However-You-Want-It Starbucks Frappuccino® Blended Beverage through implementing a fun, upbeat public relations campaign on campus to drive students to Starbucks Frappuccino® Happy Hour events during the week of the beverage launch. Be creative. Be unique. [...]
Using Traditional & New Media for Higher Fan Turnouts: Is It Possible?
The referee calls a penalty shot and you’re the one the coach directs to take it. The ref ushers you up to the penalty line and tosses you the ball. You can see your teammates yelling to cheer you on but you can’t hear the sounds coming out of their mouths. Everything falls silent. You stare at the goalkeeper [...]
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Note from the VP
Attention graduating seniors: May is just around the corner, and it is time to think about the next step in your public relations endeavors. PRSA is offering graduates the chance to become an associate member at a discounted rate, for only $60. Being a member of PRSA has several benefits, as mentioned here. Visit the PRSSA [...]
Now Accepting Nominations for the 2011-2012 Executive Elections
PRSSA SDSU is currently accepting nominations for the 2011 – 2012 Executive Board. If you are a freshman, sophomore, or junior who is a paid PRSSA member looking for leadership opportunities, then you are encouraged to run for an officer position. Please review the officer descriptions and complete the nomination form no later than April [...]
Aztec Update: Water Polo Sweeps Up Three More Wins
On day one of the two-day tournament beginning Friday, the Aztecs were matched against Pomona Pitzer and LMU, blowing past Pomona with a final score of 13-4. All traveling players got a chance to show off their skills during this game. The Aztecs struggled against the ninth-ranked LMU Lions. Sarah Brady had the first goal [...]
It’s a Battle Out There — Are You Ready for the War?
Whether you are graduating in the next few months, or even a couple of years, it’s never too late to prepare for the challenges of the real world. Finding a job is like entering a war zone -fierce competitors and intimidating employers are just waiting for you to cross the line. But by planning properly, [...]
Connecting with PRSSA National Conference
As college students, we are always wondering if we’re on the right path that will lead us to happiness years from now. As we search for reassurance, there are moments when we realize where we are where we need to be. For me that moment was the night I arrived in Austin, Texas, for the [...]
How to Survive JMS 494: Media, Law and Ethics
Dear JMS students, For those of you who have not taken 494 yet, I want to assure you that it is passable – despite what you may hear from past students. To ease your minds, I want to share a few 494 secrets that I have acquired so far this semester. Kruming usually gives two or [...]
Cause Marketing: Partnering For People & Promises
On March 10, I had the opportunity to volunteer for the 12th Annual Cause Conference hosted by San Diego’s chapter of the American Marketing Association. The conference consisted of over 20 speakers, including both keynote and breakout sessions. With about 200 attendees, the AMA Cause Conference is the largest cause partnership conference on the West [...]
