PRSSA San Diego State University

Welcome, 2011-2012 Executive Board!

Tips on stengthening a chapter from University of North Texas

Before I boarded the plane to attend the Public Relations Student Society of America National Assembly, I asked myself, "What am I doing here?" Traveling is fun... Meeting new, young professionals is fun… but what I was honestly searching for was a way to strengthen my chapter at North Texas.

Entering the World of Internships

After about a year of learning the ins and outs of the PR world, I finally found the internship that would put these skills to test. The PR internship course offered at SDSU creates a great opportunity to get the experience, while receiving school credit.

You come to a fork in the road. Do you choose job search or grad school applications?

For those of you thinking about applying to grad school, there are a few things that you should know before diving into the application process.

Five reasons to join PRSSA… even if you’re not a PR major

I am here to assure you that whether you are or are not a public relations major, PRSSA is a great group to be a part of.

A new addition to the PRSSA SDSU family: Meet our new advisor!

Dr. Shen’s extensive experience in the academic and professional world will undoubtedly contribute to the success of our professional development workshops and member activities. Our PRSSA Chapter is excited to welcome Dr. Shen on board!

A blogger is born!

I would recommend blogging to anyone and EVERYONE! Whether you are a public relations student trying to improve you writing skills or a lover of ANYTHING and wanting to write about it, blogging is a fun and easy hobby. It will not only get your name out there, but your blog are guaranteed to please someone else in the world without you even knowing it.

Listening In on the San Diego Social Media Symposium

The main lesson I learned was that if organizations get creative and really think about how they can use social media to help communicate with their public, it can be a very effective tool in increasing positive experiences and attitudes.

We’re back!

The PRSSA executive board and myself would like to let you know about the exciting things we have planned for this semester.

Follow the leader: Three new PRSSA Chair positions

Take this chance to gain leadership experience and get an idea for what it's like to be an e-board member!

An ethics update from our professional advisor

“It takes a lifetime to build a reputation and only a second to shatter it,” said Marisa Vallbona, guest speaker at San Diego State University.

Learning from the Pros

Although I have been in the public relations program for only a semester, I have already realized how important the profession is when it comes to constructing creative campaigns for a company and handling crisis situations when they occur.

The Beauty of Networking

Make sure you put yourself out there and get to know other professionals. You never know where it will lead or what door it will open up next.

Shake well, my friends: The Art of the PRofessional Handshake

Now-a-days it seems like youngsters have so many different ways of shaking hands or greeting someone. There’s the hand slap and snap, the fist bump and a bunch of other crazy forms of the handshake. For an internship or job interview, it would be best to stick with the classic shake to show your professionalism.

Need one reason to come to PRSSA? I’ll give you three.

You may say “give me one reason to attend a PRSSA meeting,” well I can give you three. On Nov. 10, PRSSA SDSU will be hosting three public relations professionals from three different agencies in San Diego.

Advice from Living PR Legends

National Conference in D.C. this year yielded many lessons yet for me, none were as important as the ones I learned from four legends in the public relation industry

CMO Jeff Hayzlett’s “Kodak Moment”

Utilizing the four E’s helped a great public relations director like Jeff Hayzlett helped to save a historic company like Kodak from reaching it’s demise. Having the opportunity to be present at lectures like this was a real treat and I hope to have the opportunity participate in another event similar to national conference.

Gap’s Midlife Crisis

Talk about opening up a can of worms! For over two weeks now, GAP has been pummeled by an on-going stream of public backlash for changing its iconic blue box logo to what was honestly, a generic and unimpressive alternative.

Royal Internship Advice

Lauren Berger’s wealth of knowledge comes from the 15 internships she had during her four years of undergraduate studies – that’s right, 15. I hope one day you will be able to hear her speak, but in the meantime I would like to share some of the highlights of her presentation with you.

An Introduction to the Obama Media Man

GMMB is the firm responsible for President Obama’s campaign in 2008. I don’t think anyone can deny how powerful that movement was, which is why it is no surprise to me that Margolis is just as powerful a speaker.

26th Annual HPRA PRemio Awards and Scholarship Gala

Hear from member Pauline France about her night at the HPRA PRemio Awards and Scholarship Gala

It’s a Battle Out There — Are You Ready for the War?

Finding a job is like entering a war zone; fierce competitors and intimidating employers are just waiting for you to cross the line. But by planning properly, you will find success in the battlefield!

My Most Embarrassing Interview

Some students use witty anecdotes to stand out in the minds of potential employers, while others come up with clever answers to tough questions. For an interview that I had last year, I accidentally made sure the hiring manager would never forget me.

The Art of the Resume

My cover letter is a reflection of an inner artist, a driven work ethic, a passion for fashion, and a team player mentality. Details can and will make the biggest difference. Take it from Mother Nature herself; she uses them to change sunsets into masterpieces.

Maintaining Your Values in Leadership

PRSSA members attended SDSU's Leadership Summit on February 27 at the Parma Payne Goodall Alumni Center.

A Stellar Night at Starlight

On Wednesday, Feb. 17, the PRSA San Diego New Professionals Group, also known as “New Pros,” hosted PRSSA members at Starlight on India Street.

Myspace, Facebook and Twitter, Oh My!

Not only businesses, but also many government agencies and officials are jumping on Twitter to provide the public free and immediate information. Social media has become an instant news channel for almost any age group.

How Can You Advertise Yourself in 30 Seconds?

First impressions are everything. This is why emphasis was dedicated to 30-second commercials during our Netiquette workshop on Wednesday, February 17th.

Blogging: Some Perks and How-to’s

Not only can blogging be a therapeutic way to share what is important to you or your knowledge on a topic, it gets writing pieces out to the Web. Whether you become part of a blogging community or just find some writers with similar interests, blogging can expand your contacts.

Make the Most Out of Your Internship